ISSUE 225 225"People often look for similarities, even between very different things, and even when it is unhelpful or harmful to do so. Instead, a thing should be considered on its own terms; we should avoid the tendency to compare it to something else."
232 The following appeared in a memo from the sales manager of Eco-Power江西治癫痫的专科医院, a company that manufactures tools and home appliances. “Many popular radio and television commercials use memorable tunes and song lyrics to call attention to the products being advertised. Indeed, a recent study of high school students showed that 85 percent could easily recognize the tunes used to advertise leading soft drinks and fast-food restaurants. Despite our company's extensive advertising如何预防癫痫疾病 in magazines during the past year, sales of our home appliances declined. Therefore, to boost company profits, we should now switch to advertisements featuring a distinctive song."
Issue 31："Money spent on research is almost always a good investment, even when the results of that research are controversial."
"The following appeared in a memorandum from the president of Mira Vista College to the college's board of trustees. “At nearby Green Mountain College, which has more business courses and more job counselors than does Mira Vista College, 90 percent of last year's graduating seniors had job offers from prospective employers. But at Mira Vista College last year, on肇庆市治疗癫痫病价格ly 70 percent of the seniors who informed the placement office that they would be seeking employment had found full-time jobs within three months after graduation, and only half of these graduates were employed in their major field of study. To help Mira Vista's graduates find employment, we must offer more courses in business and computer technology and hire additional job counselors to